Legal
Cookie Policy
Effective date: February 1, 2026 · Last updated: February 19, 2026
2. How We Use Cookies
MidLyr uses cookies and similar technologies on this Site to:
- Ensure the Site operates correctly and securely;
- Remember your preferences and settings between visits;
- Understand how visitors use the Site and which content is most valuable;
- Measure the effectiveness of marketing campaigns and outreach; and
- Improve the overall Site experience over time.
MidLyr is a B2B platform. Cookies placed on this Site are used for website operational and marketing analytics purposes only — not in connection with the processing of any banking data or financial transactions, which occurs within separately governed infrastructure.
3. Types of Cookies We Use
Strictly Necessary Cookies
Always active — cannot be disabled
These cookies are essential for the Site to function. They enable basic functions like page navigation and access to secure areas. The Site cannot function properly without these cookies.
| Cookie | Purpose | Duration |
|---|---|---|
| __session | Maintains session state during your visit | Session |
| csrf_token | Protects forms against cross-site request forgery | Session |
| cookie_consent | Stores your cookie preference selections | 12 months |
Analytics Cookies
Help us understand Site usage
These cookies allow us to count visits and traffic sources so we can measure and improve Site performance. All information collected is aggregated and therefore anonymous.
| Cookie | Provider | Duration |
|---|---|---|
| _ga, _ga_* | Google Analytics — page views, sessions | 2 years |
| _gid | Google Analytics — distinguishes users | 24 hours |
| _gat | Google Analytics — throttles request rate | 1 minute |
Marketing & Attribution Cookies
Used to measure campaign effectiveness
These cookies help us understand which marketing channels and campaigns drive engagement with our Site. We use this information to allocate marketing investment efficiently. These cookies do not track your activity on other websites.
| Cookie | Provider | Duration |
|---|---|---|
| _fbp | Meta Pixel — campaign attribution | 90 days |
| li_fat_id | LinkedIn Insight Tag — B2B attribution | 30 days |
| utm_* params | UTM tracking — campaign source attribution | Session |
4. Third-Party Cookies
Some cookies on our Site are placed by third-party service providers. These include analytics providers (Google LLC) and marketing attribution platforms (Meta Platforms, LinkedIn Corporation). Each of these providers operates under their own privacy policies and terms, which we encourage you to review:
- Google Analytics: policies.google.com/privacy
- LinkedIn: linkedin.com/legal/privacy-policy
- Meta: facebook.com/privacy/policy
MidLyr does not control how these third parties use the data they collect through cookies placed on our Site. We have configured these tools to limit data collection to the minimum necessary for our purposes (e.g., IP anonymization for Google Analytics).
5. Your Choices
Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only first-party cookies, or notify you when a cookie is set. Disabling cookies may affect the functionality of this Site.
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and Site Permissions
Opt-Out Tools
- Google Analytics: Use the Google Analytics Opt-out Browser Add-on.
- Interest-based advertising: Opt out via the Network Advertising Initiative opt-out tool or the Digital Advertising Alliance opt-out tool.
- LinkedIn Insight Tag: Opt out via LinkedIn's opt-out page.
EEA and UK Residents
If you are located in the European Economic Area or the United Kingdom, we will request your consent before placing non-essential cookies (analytics and marketing) on your device. You may withdraw consent at any time by adjusting your browser settings or using the opt-out tools described above. Strictly necessary cookies do not require consent as they are essential to Site functionality.
6. Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. There is currently no uniform standard for how websites should respond to DNT signals. At this time, our Site does not respond differently to DNT signals. You can use the opt-out tools described in Section 5 to limit tracking.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, legal requirements, or our practices. We will update the "Last updated" date at the top of this page when we make changes. We encourage you to review this Policy periodically.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
For broader privacy matters, please see our Privacy Policy.