Pricing
Integration is free. You pay when your customers engage.
No upfront cost. No fee for being early. MidLyr's revenue grows only when yours does — we charge a monthly platform fee that scales with request volume.
How it works
Simple model. Aligned incentives.
Integration is free
We connect to your existing APIs — the same ones powering your app and website. Our forward-deployed engineers do the integration work. You pay nothing upfront.
Go live in 2–6 weeks
Most integrations complete in two weeks. Complex legacy environments take up to six. From day one, your customers can interact with your services through any AI assistant.
Pay as engagement grows
A monthly platform fee scales with request volume. As more customers engage — and as you see cost deflection and new revenue — the fee reflects that scale.
What's included
Every tier gets the full platform
Volume determines your tier. Capabilities don't get locked behind it.
Core Infrastructure
- MCP server built on your existing APIs
- Agent authentication layer
- Request routing and validation
- Encrypted token management
- Access revocation controls
Security & Compliance
- Full audit trail for every request
- Configurable AI compliance guardrails
- SOC 2 / ISO 27001 certified (hosted option)
- Regulatory compliance engine
- Customer confirmation flows (SMS/email)
Analytics & Reporting
- Request volume dashboard
- Customer engagement metrics
- Cost deflection reporting
- Channel attribution
- Exportable compliance logs
Cross-sell Engine
- Campaign configuration dashboard
- Targeting by customer criteria (e.g., deposits >$25K)
- In-conversation offer delivery
- Fulfillment tracking
- A/B experiment support
Onboarding Module
- AI-native application flow
- KYC/KYB integration
- Product discovery across your catalog
- In-chat application completion
- Conversion tracking
Deployment & Support
- Bank-hosted, MidLyr-hosted, or hybrid
- Forward-deployed engineering (integration)
- Dedicated integration support
- Documentation and runbooks
- Security review materials
Volume tiers
Start small. Scale when you're ready.
Platform fee is based on monthly request volume — the measure of how actively your customers engage through AI-connected channels.
Pilot
No commitment required
For institutions testing with a defined early adopter segment. Get live, validate the customer experience, and measure engagement before broader rollout. No risk of being too early.
Growth
Annual contract available
For institutions rolling out to their full customer base. Includes the cross-sell engine — configure and launch targeted product offers inside customer conversations as fast as you can think of them.
Scale
Custom SLA available
For institutions at full deployment. All modules included. Unlimited volume. Dedicated engineering support, SLA guarantees, and direct access to MidLyr's executive team.
Complex legacy environments or multi-entity deployments? Talk to us about a custom arrangement.
Build vs. Buy
What it costs to build this yourself
| Build in-house | MidLyr | |
|---|---|---|
| Time to first customer interaction | 6–18 months | 2–6 weeks |
| Upfront engineering cost | $500K–2M+ | $0 |
| Ongoing maintenance | Dedicated team required | Included |
| AI agent authentication | Novel, unsolved problem | Built and tested |
| Compliance & audit trails | Custom build required | Included |
| Cross-sell engine | Separate build | Included (Growth+) |
| New AI tool compatibility | Each requires a new integration | Automatic (MCP standard) |
Pricing FAQ
Questions we hear often
Is integration really free?
Yes. MidLyr funds the integration effort through a forward-deployed engineering model — our engineers connect to your existing APIs and infrastructure. You pay nothing for this work. We make it free because our revenue only grows when you see real results.
What if our volume is low at first?
That's expected. The Pilot tier is designed for early testing with a defined customer segment. You pay the Pilot rate while you validate the experience. There's no penalty for a slow start — we designed the pricing so there's no cost for being early to AI-native banking.
What happens after the pilot?
You move to the tier that matches your actual request volume, or you can choose not to continue. There are no minimum commitment periods required at the Pilot stage — we want to earn the expansion by demonstrating results.
How do you measure ROI?
MidLyr tracks request volume, customer engagement, and (where configured) cross-sell conversion rates. Your dashboard shows cost deflection estimates based on request types. We work with your team during the integration to tie these metrics to your internal KPIs.
What is the contract structure?
Month-to-month contracts are available at the Pilot stage. Annual contracts are available at Growth and Scale, with multi-year options for large institutions. Enterprise agreements with custom SLA terms are available on request.
No upfront cost
Start with a free integration. See results before you scale.
Most integrations go live in two weeks. Book a conversation to discuss what connecting MidLyr to your systems looks like.